Ashley Faus on Thought Leadership, Trust & Why Your Customers Can Spot a Fake

Can AI generate your content but not your credibility? Ashley Faus says yes, and she wrote the book on it.Chris Nelson sits down with Ashley Faus, marketer, author, and Head of Lifecycle Marketing at Atlassian, to unpack what human-centred marketing really means when AI is flooding every feed. Ashley's book, Human-Centered Marketing: How to Connect with Audiences in the Age of AI, is a rare thing: a genuinely evergreen take on trust, authenticity and thought leadership that doesn't get dated every time a new model drops.In this conversation they cover:🧠 The four pillars of thought leadership, and why most companies are only strong on two🎭 Why you can outsource content creation but never the thinking behind it⚠️ The two biggest thought leadership pitfalls (ghost-thinking and thinly veiled sales pitches)🤖 AI avatars, the uncanny valley, and why transparency builds more trust than hiding it✋ Why "human crafted" is quietly becoming a luxury signal in a world of AI mass production🔍 What traditional SEO principles tell us about ranking in LLMs, and why chasing hacks misses the pointPlus: why Ashley insists this isn't an AI book at all. It's a human book.🎙️ Host: Chris Nelson | Human Video📖 Guest: Ashley Faus, Head of Lifecycle Marketing at Atlassian | Author, Human-Centered Marketing📚 Get the book: Amazon, Barnes & Noble, or Kogan Page🔗 Follow Ashley on LinkedIn🔗 Human Video: https://www.human.video