How ReelFlow turns website visitors into buyers with authentic video

B2B buyers want control, clarity, and human connection.

In this episode, Chris Nelson talks with ReelFlow co-founder Chris Wickson about transforming static, text-heavy websites into interactive, buyer-led experiences using short, authentic video.

Chris shares his founder journey (two exits), the shift in B2B buying behaviour, and why engagement metrics like lower bounce and longer sessions matter more than chasing form-fills.

We dive into smart use cases, homepages, pricing pages, and campaign landing pages and how Real Flow approaches AI avatars with transparency and ethics.

We finish with event strategy and SaaStock Europe plans.

If you market or sell B2B, this is your playbook for building trust at scale.

Connect with Chris on LinkedInhttps://www.linkedin.com/in/chris-wickson/

ReelFlow on LinkedInhttps://www.linkedin.com/company/reelflow/

ReelFlow's Websitehttps://reelflow.com

Hosted by Chris Nelson, Founder of Human Video

Connect with Chris on LinkedInhttps://www.linkedin.com/in/chris-nelson-human-video/

Follow Human Video on LinkedInhttps://www.linkedin.com/company/human-video/

Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Videohttps://www.human.video

• (00:00) - Welcome to Human Marketing & guest intro

• (01:33) - Chris Wickson’s founder journey and two exits

• (03:54) - What is Real Flow? The B2B buyer shift it solves

• (07:00) - Buyer-enablement vision and early traction on B2B sites

• (10:20) - Smart placements: homepage concierge, pricing help, and campaign landing pages

• (15:18) - Breaking through the noise with personalized video outreach

• (16:17) - The metrics that move: lower bounce, deeper sessions, and rethinking conversion

• (20:26) - Avatars in Real Flow: why add AI and how it’s used

• (30:25) - Ethics & transparency: labelling AI-assisted videos

• (33:11) - From chatbots to conversational AI: answering buyer questions in real time

• (37:25) - Events are back: in-person strategy and SaaStock plans

• (41:59) - Wrap-up and where to learn more about Real Flow