How Phil Ilic wins on LinkedIn: Thought Leader Ads, Loom Videos & Human Content

LinkedIn is evolving. In this episode, Phil Ilic from Kiin.co breaks down exactly how he grows B2B demand with an authentic, human-first approach.

We dig into what no longer works on LinkedIn (automation blasts, AI slop) and what does: a tight content cadence, warm outbound to engagers, and one killer Loom video that consistently books calls.

Phil explains why Thought Leader Ads outperform company posts, how to boost customer and community posts for powerful social proof, and the three creative buckets, Social Proof, Features/Benefits, and Education, that keep your pipeline warm.

We also talk practicalities: getting your team to post, repurposing winners, and running simple experiments that create original insights.

If you market on LinkedIn, this is your playbook.

Connect with Philip on LinkedInhttps://www.linkedin.com/in/philip-ilic/

Follow Kiin.co - LinkedIn Ads Agency on LinkedInhttps://www.linkedin.com/company/kiin-linkedin-ads/

Visit Kiin.co - LinkedIn Ads Agency's Websitehttps://www.kiin.co/

Hosted by Chris Nelson, Founder of Human Video

Connect with Chris on LinkedInhttps://www.linkedin.com/in/chris-nelson-human-video/

Follow Human Video on LinkedInhttps://www.linkedin.com/company/human-video/

Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Videohttps://www.human.video

• (00:00) - Welcome & intro to Phil and Kiin Agency

• (00:35) - How Chris and Phil connected via LinkedIn social selling

• (01:31) - Phil’s LinkedIn journey, experiments & what no longer works

• (03:45) - LinkedIn’s clampdown on automation & AI spam

• (04:25) - Human vs. AI video: authenticity, “no soul” avatars

• (07:54) - The growth system: content cadence + warm outbound

• (12:21) - The Loom play: one deep-dive video that drives calls

• (15:52) - Thought Leader Ads explained (why boost people, not pages)

• (20:09) - Supercharging social proof: boosting other people’s posts

• (22:37) - Creative buckets that convert: Social proof, Features/Benefits, Education

• (31:03) - Getting teams to post: processes, goals & internal encouragement

• (35:31) - Recycling hits & running original experiments for standout content