How to Make Human Videos in an AI World with Sam Balter from Wistia

In this episode of Human Marketing, Chris Nelson chats with Sam Balter, Head of Content at Wistia, about how video marketing is evolving and why staying human matters more than ever.

From Sam’s early days at HubSpot and ZoomInfo to leading content at Wistia, this episode covers the rise of remote production, the impact of AI on video workflows, and Wistia’s game-changing AI dubbing feature.

They also unpack key insights from Wistia’s State of Video report, including why short-form engagement is dropping and how to scale trust globally with video.

Connect with Sam Balter on LinkedIn

Follow Wistia on LinkedIn

Visit Wistia's Website

Wisita 2025 State of Video Report

Hosted by Chris Nelson, Founder of Human Video

Connect with Chris on LinkedIn

Follow Human Video on LinkedIn

Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video

Learn more at Human Video's Website

  • (00:01) - Sam Balter Joins: From HubSpot to Wistia

  • (02:30) - Discovering Content by Accident: Sam’s Podcast Breakthrough

  • (07:00) - Pandemic Pivots: How Remote Work Changed Video Forever

  • (12:30) - Building High-Impact Content Teams in a Hybrid World

  • (15:00) - Inside Wistia’s Content Strategy: Webinars, Blogs & More

  • (19:00) - Wizards, Guides, and Differentiation: Making Memorable Content

  • (22:00) - Product Marketing at Speed: Wistia’s Trimester System

  • (25:30) - Key Findings from Wistia’s 2025 State of Video Report

  • (30:00) - The Truth About Video Engagement and Short-Form Fatigue

  • (33:00) - How AI Is (Really) Being Used in Video Production

  • (36:00) - Game-Changer: AI Video Dubbing and Language Localisation

  • (45:00) - Final Thoughts: Making Videos That Actually Feel Human

Other podcast episodes

You're in the right place for insider knowledge on the craft of podcasting.

Podcast
Podcast
Podcast
All episodes

We value your privacy

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can customize your preferences at any time.

Cookie Preferences

Manage your cookie consent preferences.

These cookies are essential for the proper functioning of our website. They enable core functionality such as page navigation, access to secure areas, and basic user interface features.

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.