Scaling Trust in B2B: Laura Erdem on LinkedIn, Attribution, and Keeping Content Human

What happens when sales, marketing, and authenticity collide?

In this episode, Dreamdata’s Laura Erdem joins Chris Nelson to unpack why LinkedIn is crushing Google for B2B, how she built a powerful personal brand without a plan, and why Dreamdata’s podcast is a secret growth machine.

From attribution benchmarks to thought leader ads, and even AI-generated episodes, Laura shares bold insights on building human-first marketing in a noisy, AI-driven world.

Connect with Laura Erdem on LinkedIn

Follow Dreamdata on LinkedIn

Visit Dreamdata's Website

Subscribe to the 'Attributed' podcast on YouTube

Hosted by Chris Nelson, Founder of Human Video

Connect with Chris on LinkedIn

Follow Human Video on LinkedIn

Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video

Learn more at Human Video's Website

  • (00:01) - Moving to New York for Sales Mastery & Dreamdata's Growth

  • (04:30) - What Dreamdata Actually Does, and Why Marketers Love It

  • (07:00) - Why LinkedIn Beats Google for B2B Marketing ROI

  • (12:30) - The Unplanned Personal Brand That Changed Everything

  • (17:00) - LinkedIn Content Strategy: Metrics, Culture & AI Tools

  • (19:50) - The Rise of Video on LinkedIn: Formats, Features, and Tactics

  • (25:00) - Thought Leader Ads: The New Era of LinkedIn Influence

  • (28:30) - Attributed Podcast: From Internal Experiments to Content Engine

  • (34:00) - How Dreamdata Turns a Podcast into a Sales & Brand Powerhouse

  • (38:30) - The Controversial AI-Generated Episode, And Why They Tried It

  • (45:00) - Human Creativity vs. AI Outputs: What Really Builds Trust

Other podcast episodes

You're in the right place for insider knowledge on the craft of podcasting.

Podcast
Podcast
Podcast
All episodes

We value your privacy

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can customize your preferences at any time.

Cookie Preferences

Manage your cookie consent preferences.

These cookies are essential for the proper functioning of our website. They enable core functionality such as page navigation, access to secure areas, and basic user interface features.

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.